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Technology

TicketSizzle’s Lead Generation Search Technology helps users find detailed information about online ticket providers while driving informed and targeted customers to our ticket providers.

Backend events database
TicketNetwork currently powers our events database. This enables us to showcase one of the largest inventories of event tickets to a wide range of concert, sporting and theater events. Due to our tight integration with TicketNetwork we can readily integrate the large number of providers that already use the TicketNetwork platform as well as any other data feed.

Integration
To improve conversions, our results engine supports deep linking and seamless transition to specific event pages on provider websites. We can integrate through a variety of standardized web interfaces like SOAP web services, XML feeds or custom data downloads. We support Auto-Tagging to embed unique identifiers in target URL’s so they can be tracked accurately on provider server logs.

Customizability
Our flexible results engine can be customized to meet specific ROI goals. We offer filtering results by category, region or artist. In the near future, we plan to offer further granularity to specific event level.

Provider Data and Ranking
At TicketSizzle.com we want to provide our users with the best unbiased information about ticket providers so they can make an informed, educated decision. We showcase each provider on their own profile page where they can submit relevant information including their social media destinations, customer service contacts and distinguishing features. For our users, we provide a platform to write and share reviews about providers. Our ranking algorithm factors in provider popularity, click rates and several other features to rank providers for each event.

Click Fraud
We strive to deliver quality traffic and we work hard to protect our advertisers against click fraud by implementing sophisticated logic to detect invalid click activity. Clicks are verified based on originating IP, click frequency and other behavioral attributes. Advertisers are not charged for any suspicious clicks. In addition to automated detection we regularly analyze click activity on advertiser accounts.

Geek Stuff
Our web applications and backend engines are developed on the Microsoft platform. TicketSizzle.com is an ASP.Net MVC website with a SQL Server backend served up by IIS running on a Windows server.